Free and paid web traffic drive people to your website who seek the services you provide. Building a community can drive traffic to your website using social media marketing that creates brand awareness. Focusing on organic SEO, using email marketing, and influencer marketing can help boost internet traffic. The people who visit your website must engage with your site so that it results in conversions and finally customers. A free website traffic generator is Google My Business. Use paid traffic methods and test and track your advertising campaigns. Paid traffic sources include Instagram, LinkedIn, online advertising on Google, Bing, etc. Drive web traffic the right way and concentrate on quality users. Increased web traffic flow with decreasing conversions indicates that your website is not attracting relevant visitors. Adopt a mix of channels and strategies such as Blogging, and On-Page & Off-Page SEO to send visitors to your websites.
Contents
Web Traffic: Optimize Websites for ranking on Page1 in Google Search Results
The PageRank Google algorithm is used by its Search for ranking websites in their search engine. Search results are influenced by – Quality backlinks and Efficient internal linking. PageRank Ⓒ is the trademark of Google Inc. Below please find the Page Rank formula-
Web Traffic: Page Rank
Run a backlink Audit to know whether your link juice is of high quality. This means links should be from a high authority page on a low authority site. Use the spyGlass tool to find the inLink rank scores.
Follow efficient internal linking practices. Ensure there are no orphan pages. Links should have a shallow structure of page links about 2-3 clicks from the homepage, Links per page should be reasonably limited. Include keywords in anchor texts. Use the website auditors’ tool to check the click depth of your pages.
Related Content https://www.link-assistant.com/seo-spyglass/ https://www.link-assistant.com/website-auditor/ https://www.google.com/search/howsearchworks/algorithms/
Web Traffic: How Google works to rank web pages
Google considers user intent to rank pages. Therefore concentrating on user intent is the key to understand how Google ranks websites? User intent is something that a user looks for when conducting a search online. Publishers write semantic content with keywords that are used in a search. The content you write should satisfy user intent and at the same time be relevant to meeting the users’ needs. Emphasize more on user intent match rather than a keyword match in your SEO approach. UX is much more than that. It is about readability meaning your post should be understandable to search engines and a wider audience.
Keyword Research & SEO
Read more by clicking on Keyword Research and discover profitable ways to find keywords. Use the spyFu tool to find your competitors’ keywords and outrank them. Read more about the essentials of SEO fundamentals
Domain & Hosting
At the time of naming your business, buy a domain and match the web address/ URL with the name of your domain. It helps customers easily find your domain when they search for the business type. This increases page rank and attracts more traffic. A web hosting server should increase the page load speed of websites to super fast for your customers.
Content Marketing & Technical SEO
SEO optimized content drives more traffic to your website. Content Marketing and Technical SEO increase organic traffic. Index your website in major directories and search engines eg Google, Bing, and Yahoo. Issues such as broken links, Redirects & HTTP errors, Tags – Custom, HREflang and Meta, XML Sitemap, and Schema Markup need to be addressed on a continuing basis. Build backlinks for your website. Web Analytics data from Google Analytics and Google Search Console can help you understand all that is required to maximize your web traffic
Press Release
Press Release can boost traffic to your website by getting your company services and products as a write up in the media outlet. It draws the attention of media for writers, journalists, (bloggers), about something that is newsworthy. The news is normally sent to the following-
- print (magazines, newspapers),
- broadcast (TV, Radio),
- outdoor (signages, billboards) and/ or
- online media (internet).
For this make sure the press list or the news wire service you use to distribute your press release is reputed. For SMBs that want to start with the press release, some free options are available eg Open PR is a press release service that offers stickies on your website. Many search engines index a press release quickly. A press release can get you backlinks and boost your rankings. Business owners use a press release to reach their target customers and generate leads and sales. An example of a Press Release Agency is News Voir.
Related Content https://www.openpr.com/news/about.html https://www.newsvoir.com/#home-latest
Online press releases are distributed to Google, Yahoo, and other media outlets that attract thousands of visitors per day. This results in promotional opportunities with the contacts. Optimize your press release to get indexed by search engines using your main keywords. Draft your press release correctly to avoid any cause for rejection. Measure the effectiveness of your press release as most sites eg PR News Wire allow you to track down the readers. Many press release software is also available eg Prowly.
Related Content https://www.prnewswire.com/products/Media-Measurement--Analytics.html https://prowly.com/
Article Marketing
To increase traffic to your website using Article Writing first find the best search keywords. Use these bid keywords in source code, title tag, heading and subheadings, and your opt-in page. Article Marketing in your Marketing strategy aims at creating a niche related quality audience of target users to your website.
The article you write should be about 400 words and contain the bidding keyword. The placement of this keyword should be in the introductory paragraph and in the second and third paragraphs. Write a short profile of your credibility with a link to your website. Your article should be based on user queries and address the solutions they are seeking. Circulate your rich keyword content to a number of high ranking content distribution sites eg: Ezine Articles. An Ezine is an electronic magazine that is delivered to subscribers through email. It is a great marketing tool to drive traffic to your website. Sites that distribute content have thousands of articles in various categories.
Related Content https://ezinearticles.com/
Visitors searching with your bid keywords in search engines get directed to your content on these content distribution sites. And when they find one they can upload it for free on their site. But they have to display the content without making any changes and with the writers’ name, profile, and links. Interested users notice the writers’ bio and links and by clicking on them land on your site. Some content distribution sites feature ‘the share article option’ where visitors can share the article with their friends. Many companies provide article writing services.
Ezine Marketing
Several ezines publishers tap into the power of joint ventures and drive more targeted traffic to their website and JV website(s) that target more subscribers collectively. Increase subscriptions to your ezine by using ad swaps or a JV. For display of ads in front of a targetted audience swap an ad. The ads that you can swap are Sponsor, classified, solo and feature ads.
Put together a Joint venture with other like-minded publishers related to your niche. Each ezine publishers’ A1 and A2 in this joint venture know what the subscribers’ common interest is? Make a page offering including the other ezine on the thank you page. When visitors subscribe to my publishers’ ezine (A1) they would land on the thank you page displaying both the other publishers’ ezine (A2) and mine (A1). When you subscribe to the other publishers’ ezine (A2) I would land on their thank you page which displays both my publishers’ ezine (A1) along with theirs (A2). This type of promotion (A1+A2) will give you an extra boost of subscribers that are a result of working together. There is no limit to the like-minded publishers’ ezines (A1+A2+A3…) they can find to multiply their efforts to build an online business quickly.
Ad Swaps
Take advantage of ad swaps to increase your email list which you have built through subscriptions. Find someone with an email list who is ready to partner with you. Post an offer of yours’ list to their list and post an offer of theirs’ list to your list. This is a great way to build your subscriber base when you have started new.
Email Marketing
Use Email Marketing and drive more traffic to your website. Leverage email marketing campaigns to enhance subscriber engagement for building a list thus impacting your web traffic. Make sure the users get directed to a landing page with a CTA.
Alternatively, get subscribers by signing up to Medium. At the end of your story include a CTA to link back to your website. Use the Upscribe tool for constructing newsletter signup forms/ lead generation forms. Embed the forms in your Medium post and grow your list and drive traffic to your websites.
Influencer Marketing
Influencer Marketing can drive more traffic to increase sales. Influencers have a powerful following on social media. Social signals from powerful influencers move your content to successfully performing levels. This means a share from an Influencer result in thousands of people viewing your content.
Blog Carnivals
Participate in a blog carnival to drive traffic to your website. Blog Carnival is a promotional ongoing event where one blogger serves as a host while other bloggers are just participants. In a blog carnival the host decides the topic and makes known the carnival dates to its participants, Other bloggers then write about this topic on their own blogs. After publishing the participant blogger sends the link to the carnival post entry to the host.
The idea behind a blog carnival is to facilitate users’ access to a diversity of posts related to the chosen topic, The host when publishing his post on the carnival date includes all the entry links for display. The host necessitates each entry participant to advertise the carnival date for the topic on their respective blogs. This way traffic is facilitated to the host carnival blog having entry participant links to different websites.
Web Traffic from Podcast
Promote your services or your product through Podcast Marketing by embarking on a theme. Keep in touch with your users on your network by publishing information and distributing content via RSS feed. Inform your client base using email marketing.
Podcasting services eg iTunes make it possible to download the podcast. Then consume the information through iPod or mP3 player at users’ convenience. Already published information can be converted into a podcast for circulation to your audience. Optimize your website so that visitors can find your podcast. Plan your podcasts regularly on a monthly, weekly, or daily basis and obtain feedback. Schedule a Press Release and make users aware of your podcast to impact traffic coming to your blog.
Engage with your community by converting your blog posts to podcasts eg Trinity Audio. Available as a one-click converter Trinity Audio WordPress plugin adds a player to your blogpost. After installing the plugin select the language, and gender voice.
Web Traffic: Video & YouTube
The many video styles are a trailer, tutorial, customer success testimonials, data statistics, etc. They are packaged for marketing with a purpose aimed at your audience to drive traffic to your blog. YouTube videos’ best practices include a subscribe button to your channel and CTA, use of cards, subscribe button in your channel art link and finally offering something for free eg ebook, or a free course, etc can boost traffic to your site. Convert your blog posts to videos and upload them on YouTube. Use lumen5.com which has both free and paid options. Youtube SEO helps to draw organic web traffic.
Document Sharing Sites
Document Sharing Sites eg scribt.com are techniques to share your documents in different formats such as PDF, Word, PowerPoint, etc. Upload your posts, logos, catalogs, etc using a link URL on document sharing sites. Blog websites can increase visibility and ranking in search engines. Get backlinks for enhancing traffic and more views. Reach your audience through document sharing sites that are downloadable.
Comments, Guest Posting
Comment on popular blogs that are relevant to your niche will expose yourself to communities with which you would want to engage. Speed up your efforts to build traffic for your blog by using comments that focus on a committed audience.
The Guest posting strategy works to drive traffic to your blog by drawing qualified leads. Reach out to users and build up your brand credibility and visibility.
Forum Marketing
Use forum marketing as a traffic-driving strategy for your website. Select a forum that has relevance to your niche and become a member of the community. The user name selected for the forum has to be related to your business. What matters is the popularity of the forum and how large it is? Is the forum active and allow signatures? Signatures allow you to link back to your website or to newsletter signups. Post a profile that reflects your persona and your blog. On the forum make sure you post content that solves queries of other members. Write your content especially for the forum and start new threads. Remain active throughout and amuse yourself of the experience whilst building free traffic for your blog.
Content syndication is about publishing your blog on 3rd party websites. This allows for link building and increasing web traffic. The content syndication methods are-
- Content syndication on other websites > This is the website that permits another blog or website to publish posts on their sites provided they comply with their standards. All syndication means the blog post is published without any modifications. A blend of syndicated plus original means the blog posts are edited before submission to the associate website.
- Self syndication on other sites > Medium is an example of self syndication. Post a snippet with a link to your website in the post you publish on such websites.
- Content syndication on social media channels. > Whenever a post is published on social media your contacts are intimidated. The followers read and share your posts
- Submitting content to RSS feeds > Subscribe to RSS feed to make your blog posts available to your readers for content syndication. RSS aggregation websites concentrate mostly on aggregating standard content thereby making it available to those on the lookout for such content. Content aggregator websites offer bloggers a chance to get more readers. Users find new content that is of interest to them. Create your own content aggregator website using the WP RSS Aggregator plugin. Import all new posts to WP wonewsdesk.com for display within the blog with the source name, author name, and publish date, and link back directly to the original post. No sooner than any visitor clicks on a post title, featured image, or metadata, that person lands on the post on the original source’s website.
*Some Content Syndication Platforms
Audio Synication > polymash.com/podcast-production/
Infographics > visual.ly
Video Syndication > Vimeo
Community-based news platform > inbound.org
LinkedIn Publishing
Content Discovery Platforms > outbrain.com, taboola.com
Microblogging and Social Networking > Tumblr
e-Learning
- Many online tutorial platforms eg teachable.com provides an opportunity to create courses that address your users’ needs. Your content can target keywords that drive more traffic to your website. The course you craft should deliver value. Get student links by providing access to offers and additional content.
- Promote eLearning through slideShare.net platforms with PowerPoint presentations and a link to your website to drive organic traffic.
- Use platforms such as quora.com and Yahoo Answers to engage readers and furnish answers relevant to your blog content as a means to drive traffic to your site.
- Automate your sales presentation with webinar platforms eg gotowebinar.com and drive traffic to your site.
Pinging your blog to increase web traffic
Whenever you update your blog posts you have to use pinging services to inform search engines and blog directories. Pinging results in your blog for quick indexing by search engines. The pinging process calls for additional traffic from numerous other sources.
The pinging function is inbuilt in WordPress websites. After publishing your post, to edit your post click the update tab. WordPress treats this activity as a new post and pings the search engine. A number of such updates made quickly result in pings to search engines. So many pings made in a short interval of time run the risk of the tag to be spam. Use a WordPress plugin and avoid the tag as a spammer. Find a list of WordPress ping plugins by clicking on WP-ping-plugins. From your WP dashboard go to settings > writing and add the updated services codex list. Additional sites added to WP Updated Services will increase your chances of receiving traffic from those services. For this manually ping your updated blog posts to the below websites to intimate search engines and drive huge traffic.
- http://www.pingler.com/ > Enter your blog title and URL Next select a category from the dropdown and click on the ping tab. This service will then automatically notify all its 86 listed blog services.
- http://pingomatic.com/ > WordPress blogs use these services by default every time you click the update tab. They are updated regularly with ping specialized services that are relevant.
- http://addurl.nu/ > Submit your website for extra submissions to popular websites.
- http://blogbuzzer.com/ > Backlink & Ping > Website / Blog Ping
- http://feedshark.brainbliss.com/ > pings a variety of services to notify recent updates for your blog, website, RSS feed, or podcast.
Web Traffic through Social Media
Use Social Media Channels such as Facebook, Twitter, Pinterest, LinkedIn, etc to drive traffic to your website. Boost your blog post or run traffic campaigns Ads on Facebook & Instagram directed towards a select audience. Include links and images that are clickable landing the user on a CTA page. Some common social bookmarking websites are StumbleUpon, Digg, Reddit, Scoopit, etc. Promote Social Sharing using social bookmarking websites. Here internet users share their blog posts, images, and videos thereby increasing brand awareness. This results in quick indexing of your posts. Moreover content can go viral. Try plurk.com, a free messaging social media tool to interact with followers and drive traffic to your blog.
Social Signals
Users’ express their opinion on social media platforms such as Facebook, Twitter, etc by way of shares, likes, dislikes, tweets, etc are referred to as Social Signals. These activities are measurable. Social signals furnish search engines with data of certain pages of a website that are reached through social media channels. Thus Social Signals help search engines evaluate the quality of your website, usefulness, and relevancy for users. Google Analytics data shows web traffic flow through social networks.
Social Bookmarking Website
Listings on do follow Social Bookmarking Sites eg reddit.com drives free targetted traffic to your blog. Using bookmarks to share posts, images, videos, etc allow people to search and find webpages of interest. Bookmarking your site will show up in search engines. People can also tag your site to other bookmarking sites. It helps to obtain backlinks and boosts the popularity of your site.
