Google Analytics Dashboards

Image-Google Analytics Dashboards

In Google Analytics Dashboards, you can display useful data that can be understood quickly and made accessible to other team members. Start with either a starter dashboard (default widget) or a blank canvas (no widget). For each GA account, you can customize 20 dashboards that include 12 widgets for each View | Property and get an overview of the most sought after KPIs. Add a widget or use the widget editor depending on your selection either added to an existing dashboard or for a blank canvas. Select the type of widget and customize its dimensions and metrics. Widget configuration will depend on the widgets selected. Filters allow you to limit data on a widget. Moreover include or exclude data based on a mix of norms for the filter used. Add multiple rows for your filter definition and ensure all conditions are met for it to work. Real-time widgets display only active users or pageview metrics.

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Google Analytics Reports

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Image-Google Analytics Reports

Google Analytics Standard Reports are the built-in reports available from the left-hand side of the dashboard. These Google Analytics Reports are divided into five segments consisting of Real-Time, Audience, Acquisition, Behavior, and Conversions. Real-time user reports provide data for top-ten pages about the number of active users on each page with the source. Audience reports furnish user info related to demographics, behavior, mobile usage, and industry. The Acquisition reports inform the source from where your users come from either search engines, social media, or referrals. In Conversion reports, available metrics call for evaluation in terms of value which can be either signup, subscriptions, leads, downloads, etc. Save, Import, and Share your Google Analytics Reports for a particular date range. Check your analytics from time to time using the scheduled email feature. Google Analytics Custom Report assembles data by drawing up dimensions and metrics. The customized data is then displayed in the way you want it.

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Google Analytics-UTM parameters

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Google Analytics-UTM parameters are five forms of URL parameters used to track the success of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and are supported out-of-the-box by Google Analytics. UTM [Urchin Tracking Module] parameters are tagging solutions. They can be formatted on your websites to obtain marketing insights about specific URLs. Such data collected enable you to identify the source of the traffic to your websites. Find posts and social media channels, backlinks, etc that attract the most traffic getting many likes and shares. Measure and enhance the performance of your campaigns by setting conversion tracking for advertising platforms. Use UTM parameters to find your most performing display ads. Add UTM parameters to external links. These inbound links can be placed in your email newsletters, landing pages, guest posts, etc.

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Google Tag Manager

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Image – Google Tag Manager

Google Tag Manager is a tag management solution that mediates between a website or a mobile app and tracking tools like Google Analytics. GTM allows the use of one container for all code tags. Tracking codes have to be added to Google Tag Manager which is common across all pages. This JavaScript code acts as a container and is a home to other scripts that tags the system for injecting scripts into the page. Configuration rules apply for firing tags dynamically eg clicks form submission, track links, etc. Add or modify code snippets of GA by adding them to the existing container. Save your time by leveraging GA built-in tags, create variables and control versions, fire triggers in GA events, and so on. Work with Accounts and Containers by understanding permissions and security. You can also opt for multiple containers. The mobile version of GTM caters to a deferred audience.

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Google Analytics Segments

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Image-Google Analytics Segments

Google Analytics Segments is a subset of your data and concentrates on important users and sessions to perform in-depth analysis. It sticks to a particular data hierarchy and shows the segments that can be created. By default, you are in the All users segment. GA provides ample opportunities to segment users by grouping and comparing them. Many possibilities are available to differentiate users say based on Ad split testing by comparisons of Ads between a group of users, browser types, geography, traffic channels, etc. Segment presents insights across various reports in GA. To create a segment in any GA report, click the Ad segment tab located at the top of the screen. The list options include a segment that GA has created for you. After you have selected anyone from the list the changes will be highlighted in the graphical data allowing you to compare results.

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Google Analytics Filters and Views

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Filters are used by Views to slice the data into smaller groups. Create a filter to exclusively see traffic for a specific subdomain or subdirectory. Set up a view for each subdomain to view your reports for each of them. Segment visitors in different ways by using filters. Filters are used for data preparation purposes and they alter your data. There is no way to undo the changes made by a filter. If you want to play safe for only altering your data temporarily, consider creating a segment. Ensure that in GA you have 3 different views – Master, Raw, and Test. Test your new filters in Google Analytics Filters and Views and ensure they are working correctly before applying them to your Master View. Normally filters require 24 hrs before it can be applied to your data. Filters apply only for forward data whereas past data remains unaffected.

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7 Steps To Getting Started With Google Analytics

Image - 7 Steps To Getting Started With Google Analytics
Image – 7 Steps To Getting Started With Google Analytics

7 steps to getting started with Google Analytics deals with the basics. Create your account and install the tracking code. Find out how visitors find your site, the searches, and action they take, demographics such as their location and interests, most performing and worst web pages, etc. Navigate through the GA interface and essential reports such as audience, acquisition, behavior, conversion, etc Measure your web traffic, analyze and track visitors, and how they engage? Set up goals, manage filters, and exclude internal traffic and find out the ad revenues. Work with advanced features by adding new views, tracking events and user ID, create and apply segments, etc. . Build up your campaign URL using Google’s URL builder tool. For eCommerce websites set up eCommerce tracking. All views (profiles) in GA have a dashboard by default. Google Analytics standard version is a freemium web analytics software providing valuable insights.

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