Schema SEO

Video-Schema SEO

Schema SEO works to implement Structured Data with Schema and JSON-LD. Understand JSON-LD syntax and how to use it on your site? Create the markup for individual pages by using the Google Structured Data Testing Tool. Structured data [aka Semantic Search Marketing, schema.org markup] in Technical SEO is about metadata. Metadata is hidden to users but visible to search engines. It influences search results by producing rich snippets. These rich snippets contain additional information that attracts more users. Add Structured Data tags to communicate with search engines to provide a better understanding of your website. Apply Structured data to drive traffic to your website. An example is a Local SEO to summon products, prices, reviews, opening hours, etc. Find more information on rich snippets at <schema.org>. Plugins make it easy to add basic customized rich snippets to search listings.

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Web Traffic

Video-Web Traffic

Free and paid web traffic drive people to your website who seek the services you provide. Building a community can drive traffic to your website using social media marketing that creates brand awareness. Focusing on organic SEO, using email marketing, and influencer marketing can help boost internet traffic. The people who visit your website must engage with your site so that it results in conversions and finally customers. A free website traffic generator is Google My Business. Use paid traffic methods and test and track your advertising campaigns. Paid traffic sources include Instagram, LinkedIn, online advertising on Google, Bing, etc. Drive web traffic the right way and concentrate on quality users. Increased web traffic flow with decreasing conversions indicates that your website is not attracting relevant visitors. Adopt a mix of channels and strategies such as Blogging, and On-Page & Off-Page SEO to send visitors to your websites.

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Keywords Spyfu

Video – Keywords Spyfu

Familiarize yourself with the Keywords Spyfu interface and all its essential features. Leverage Spyfu SEO & PPC insights to draw an action plan of your SEO and design your campaigns. Keywords Spyfu provides a distinct advantage over competitors by searching their most profitable keywords, and Ads used in their Google Ads Campaign. Use the Spyfu application to workout SEO & PPC strategies for formulating a comprehensive marketing plan. Get a glimpse of your competitor’s organic traffic, paid traffic, backlinks, and more. View the Ads run by competitors with their chronological history for the search engine search terms for which they appear. Competing SMBs can simulate ads on the same keywords and hope to achieve identical results compared to that of large corporates that allocate expansive budgets to experiment with their diverse marketing strategies. Rank the keywords your competitors are optimizing on search engine results pages.

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Links in Google Search Results

Image-Links In Google Search Results
Image-Links In Google Search Results

For online businesses, links in Google search results are opportunities for back-linking. To start with know who your competitors are. Find out how to check links in Google Search results. Leverage Google Search and filter out results. Understand Google Search terminology relating to Logical Operators, Specifiers – Common & Shortcut, Sites & Document, and Metadata. The AND, OR, and NOT are logical operators. Common Specifiers include the exact match, placeholder, and range. Shortcut Specifiers have translated word expressions that include weather, location, and time specifiers. Use Google Calculator for simple calculations. Transform units of measurement using the Google Internal Converter. Google Sites and Document Specifiers tell about the site, filetype, related, link, cache, and info specifiers. Google Metadata Specifiers are about inurl/ allinurl, intitle/ allintitle, inanchor/ allinanchor, and intext/ allintext specifiers. It is possible to customize the settings for the preferences page to change the way the main search page looks.

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Google Search Console

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Image-Google Search Console

Navigate each section of Google Search Console and review your website. Set up Google Search Console and get all website information related to links and indexing. It can drive and increase traffic to your site. Block spam links using the Google disavow tool. The insights provided allows you to see how Google views your site. Use structured data to improve your CTR. Evaluate search term queries and keywords using the performance and coverage reports. The URL Submission tool shows crawlers at work and calls for improvements by fixing errors. robots.txt tool singles out blocked URLs. Identify security – spam or malware issues. Google notifies any manual penalties that are imposed. Submit your sitemap and remove from search engine results, those content that is not fit for display. Use GSC to monitor and enhance website rankings. Boost UX with AMP, Page Speed, and mobile usability optimization to enhance your SEO efforts.

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Majestic SEO

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Image-Majestic SEO

Majestic SEO is a backlink tool having exhaustive data to display for analysis that require a full backlink profile. The backlink index goes back to 2011. Majestic backlink crawlers provide meaningful insights into competitors’ backlinks. It provides reports for the presentation of their backlink profile. Partnering opportunities with sites, tracking the progress of what content works, and competitor analytics play a role in getting more traffic to your websites. Majestic own search engines with ranking factors help bring more traffic to your site. Metrics used are Citation Flow (number of backlinks), Trust Flow (quality of backlinks), and Topical Trust Flow (importance of a site industry-wise). Several tools are available for backlink and domain comparison and link building. Information is retrieved quickly and tools can handle bulk requests. Searches can be conducted for Fresh index or full historic data.

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Technical SEO

Image - Technical SEO
Image – Technical SEO

Technical SEO helps understand how search engines crawl and index your website without any problems. Google Search Console and Bing Webmaster Tools are free to use for website analyses and sighting of any technical SEO issues. Search Engines have technical limitations. They may not understand your content either fully or partly. Technical SEO factors matter and you need to address these limitations which search engines come across by understanding how they work. You may have unique titles or a lot of images and text which tells the search engine what the post is all about. Search engines recognize JavaScript code running on your website. At times you block your content visibility not knowing that you have not connected or opened up your website to search engines. Connect SEO with other business activities. Improve further with visuals such as videos or engagement with local content and news.

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Screaming Frog

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Image-Screaming Frog

The Screaming Frog SEO Spider runs on your website and crawls website URLs to collect key elements to audit onsite technical SEO. Identify and evaluate an SEO crawl on your site using the Screaming Frog SEO Spider tool. The tool provides simple format reports for SEO evaluation of your site by locating ordinary issues such as duplicate content, broken elements on the page, etc. Check the response codes for your website by inspecting the Client Error (4XX) and Server Error (5XX) inside the response Code tab. It optimizes a website by analyzing on-site elements, such as page titles, meta descriptions, URL structure, images, etc. In the Directives tab, find information about the meta robots tag, canonical links, and rel=next/prev annotations. The SEO spider tool helps improve the performance of websites in search result pages. The tool finds broken links, generates XML sitemaps, crawls JavaScript websites, and a lot more.

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Yoast SEO

Image-Yoast SEO

Install and Activate the Yoast SEO plugin for WordPress. Yoast SEO key features include the snippet preview that shows how your post will look in search results. Content analysis furnishes info on the focus keyword, post length, meta description, etc. Create XML sitemaps and direct them to Google and Bing. Other features are Add Basic Schema, Social Integration to link SEO and Social Media, Multi-site compatibility, Breadcrumbs, Permalink cleanup, Edit robot.txt & .htaccess files, Head section cleanup, Import & export functionality, and more. Your Google Console account can be synchronized with the Yoast SEO plugin. Advanced options are available with the premium plugin. Boost your SEO with specialized plugins such as Video SEO for visibility in Google video search results, Local SEO for local search results, News SEO for optimizing your content for Google News, and Yoast WooCommerce SEO to find and buy products on your website.

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