Website Audit

Video-Website Audit

A Website Audit can be a combination of different types of audits that covers your online presence. The goal of the audit must be to provide insights and recommendations based on the audit data. The principal purpose of a website audit is to detect how much traffic a site attracts and find ways to make improvements. Various factors are examined that are responsible for website ranking, identifying bottlenecks that impede your site performance from reaching its optimal potential. Based on these inspections actionable recommendations that help optimizing websites are recommended for reaching audit objectives. An online reputation audit finds out your brands’ positive and negative ratings as relating to reviews, likes, shares, comments, listings, etc. Reputation triggers online purchases as consumers want safety narratives while paying online. A security audit will indicate whether the website is vulnerable to security violations and has compromised sensitive information for both businesses and users.

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Keywords Spyfu

Video – Keywords Spyfu

Familiarize yourself with the Keywords Spyfu interface and all its essential features. Leverage Spyfu SEO & PPC insights to draw an action plan of your SEO and design your campaigns. Keywords Spyfu provides a distinct advantage over competitors by searching their most profitable keywords, and Ads used in their Google Ads Campaign. Use the Spyfu application to workout SEO & PPC strategies for formulating a comprehensive marketing plan. Get a glimpse of your competitor’s organic traffic, paid traffic, backlinks, and more. View the Ads run by competitors with their chronological history for the search engine search terms for which they appear. Competing SMBs can simulate ads on the same keywords and hope to achieve identical results compared to that of large corporates that allocate expansive budgets to experiment with their diverse marketing strategies. Rank the keywords your competitors are optimizing on search engine results pages.

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Links in Google Search Results

Image-Links In Google Search Results
Image-Links In Google Search Results

For online businesses, links in Google search results are opportunities for back-linking. To start with know who your competitors are. Find out how to check links in Google Search results. Leverage Google Search and filter out results. Understand Google Search terminology relating to Logical Operators, Specifiers – Common & Shortcut, Sites & Document, and Metadata. The AND, OR, and NOT are logical operators. Common Specifiers include the exact match, placeholder, and range. Shortcut Specifiers have translated word expressions that include weather, location, and time specifiers. Use Google Calculator for simple calculations. Transform units of measurement using the Google Internal Converter. Google Sites and Document Specifiers tell about the site, filetype, related, link, cache, and info specifiers. Google Metadata Specifiers are about inurl/ allinurl, intitle/ allintitle, inanchor/ allinanchor, and intext/ allintext specifiers. It is possible to customize the settings for the preferences page to change the way the main search page looks.

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Google Search Console

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Image-Google Search Console

Navigate each section of Google Search Console and review your website. Set up Google Search Console and get all website information related to links and indexing. It can drive and increase traffic to your site. Block spam links using the Google disavow tool. The insights provided allows you to see how Google views your site. Use structured data to improve your CTR. Evaluate search term queries and keywords using the performance and coverage reports. The URL Submission tool shows crawlers at work and calls for improvements by fixing errors. robots.txt tool singles out blocked URLs. Identify security – spam or malware issues. Google notifies any manual penalties that are imposed. Submit your sitemap and remove from search engine results, those content that is not fit for display. Use GSC to monitor and enhance website rankings. Boost UX with AMP, Page Speed, and mobile usability optimization to enhance your SEO efforts.

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Majestic SEO

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Image-Majestic SEO

Majestic SEO is a backlink tool having exhaustive data to display for analysis that require a full backlink profile. The backlink index goes back to 2011. Majestic backlink crawlers provide meaningful insights into competitors’ backlinks. It provides reports for the presentation of their backlink profile. Partnering opportunities with sites, tracking the progress of what content works, and competitor analytics play a role in getting more traffic to your websites. Majestic own search engines with ranking factors help bring more traffic to your site. Metrics used are Citation Flow (number of backlinks), Trust Flow (quality of backlinks), and Topical Trust Flow (importance of a site industry-wise). Several tools are available for backlink and domain comparison and link building. Information is retrieved quickly and tools can handle bulk requests. Searches can be conducted for Fresh index or full historic data.

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Screaming Frog

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Image-Screaming Frog

The Screaming Frog SEO Spider runs on your website and crawls website URLs to collect key elements to audit onsite technical SEO. Identify and evaluate an SEO crawl on your site using the Screaming Frog SEO Spider tool. The tool provides simple format reports for SEO evaluation of your site by locating ordinary issues such as duplicate content, broken elements on the page, etc. Check the response codes for your website by inspecting the Client Error (4XX) and Server Error (5XX) inside the response Code tab. It optimizes a website by analyzing on-site elements, such as page titles, meta descriptions, URL structure, images, etc. In the Directives tab, find information about the meta robots tag, canonical links, and rel=next/prev annotations. The SEO spider tool helps improve the performance of websites in search result pages. The tool finds broken links, generates XML sitemaps, crawls JavaScript websites, and a lot more.

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Niche Marketing Strategy

Video-Niche Marketing Strategy

Niche Marketing is the business that promotes and sells a service or a product to a specific segment of a market. Large organizations refer to the niche as a segment. Small Companies find a niche to be a distinguished group of people with distinct preferences and needs. Many established and new businesses enter into this specific market segment with a ‘Niche Marketing Strategy’. Focus on your niche and draw new clients and progress your business in the right direction. Show clients the range of deliverables that you are capable of producing or services you offer. Customers tend to look for proof that you understand their niche market. They want to feel like they are in expert hands. When you focus on a specific niche, it increases your value in the client’s eyes. Target a specific niche to position yourself in the market, and gain the right clientele.

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