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October 27, 2020December 16, 2020

Local SEO

Local SEO is a system of methods for obtaining online traffic from search engines based on location search by customers. Any business person, store, or supermarket, professionals like lawyers, doctors, dentists, etc having a physical address can benefit from local SEO. Data aggregators are systems for data mining that roll out information about businesses online. They collect and share business data with a host of sources, such as online listing platforms – Google, Yelp, Facebook, bingplaces.com, etc. Use reviews and testimonials to increase the visibility of your business on search engines for attracting more consumers. Citations are the NAP mentions that appear on the internet and need to be continuously managed on the web. Use Moz local for automated management of your listing. moz.com/local provides listing score info on local search for US & Canada. White Spark Local Citation Finder, Bright Local Citation Builder, etc are other citation tools that are worth checking.

October 26, 2020December 16, 2020

HTML Images

In HTML Images know what the different image formats are? Insert images on web pages and view them on different devices. File formats such as GIF and SVG are line art whereas JPEG is for photos. Choose SVG when it comes to drawing an icon or a logo. The optimization process for images is called compression. The essentials of placing an image on a web page are the element and the ‘src’ attribute. Some of your website users may be visually impaired. The images can be made accessible to them by using the ‘alt’ attribute (alternate text). The ‘alt’ text provides a description for such users who cannot see the screen. These users can access through a screen reader. Rightclick on any image and find out the width and height from the image info. Resize dimensions to the right size if needed by using the width and height attributes.

September 5, 2020March 27, 2021

Niche Marketing Strategy

Video-Niche Marketing Strategy

Niche Marketing is the business that promotes and sells a service or a product to a specific segment of a market. Large organizations refer to the niche as a segment. Small Companies find a niche to be a distinguished group of people with distinct preferences and needs. Many established and new businesses enter into this specific market segment with a ‘Niche Marketing Strategy’. Focus on your niche and draw new clients and progress your business in the right direction. Show clients the range of deliverables that you are capable of producing or services you offer. Customers tend to look for proof that you understand their niche market. They want to feel like they are in expert hands. When you focus on a specific niche, it increases your value in the client’s eyes. Target a specific niche to position yourself in the market, and gain the right clientele.

August 18, 2020December 26, 2020

7 Steps To Getting Started With Google Analytics

7 steps to getting started with Google Analytics deals with the basics. Create your account and install the tracking code. Find out how visitors find your site, the searches, and action they take, demographics such as their location and interests, most performing and worst web pages, etc. Navigate through the GA interface and essential reports such as audience, acquisition, behavior, conversion, etc Measure your web traffic, analyze and track visitors, and how they engage? Set up goals, manage filters, and exclude internal traffic and find out the ad revenues. Work with advanced features by adding new views, tracking events and user ID, create and apply segments, etc. . Build up your campaign URL using Google’s URL builder tool. For eCommerce websites set up eCommerce tracking. All views (profiles) in GA have a dashboard by default. Google Analytics standard version is a freemium web analytics software providing valuable insights.