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December 28, 2020March 10, 2021

Google Search Console

Navigate each section of Google Search Console and review your website. Set up Google Search Console and get all website information related to links and indexing. It can drive and increase traffic to your site. Block spam links using the Google disavow tool. The insights provided allows you to see how Google views your site. Use structured data to improve your CTR. Evaluate search term queries and keywords using the performance and coverage reports. The URL Submission tool shows crawlers at work and calls for improvements by fixing errors. robots.txt tool singles out blocked URLs. Identify security – spam or malware issues. Google notifies any manual penalties that are imposed. Submit your sitemap and remove from search engine results, those content that is not fit for display. Use GSC to monitor and enhance website rankings. Boost UX with AMP, Page Speed, and mobile usability optimization to enhance your SEO efforts.

December 26, 2020March 10, 2021

Google Analytics-UTM parameters

Google Analytics-UTM parameters are five forms of URL parameters used to track the success of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and are supported out-of-the-box by Google Analytics. UTM [Urchin Tracking Module] parameters are tagging solutions. They can be formatted on your websites to obtain marketing insights about specific URLs. Such data collected enable you to identify the source of the traffic to your websites. Find posts and social media channels, backlinks, etc that attract the most traffic getting many likes and shares. Measure and enhance the performance of your campaigns by setting conversion tracking for advertising platforms. Use UTM parameters to find your most performing display ads. Add UTM parameters to external links. These inbound links can be placed in your email newsletters, landing pages, guest posts, etc.

December 23, 2020March 10, 2021

Trello for Project Management

Trello for Project Management is a web-based software. It is the equivalent of a digital version with a large board and index cards linked to it. The index cards are accessible to all members of your team worldwide. Everyone can view those cards, and communicate directly on those cards with other members of the team. Use Trello to build your team for free but it also has a paid version. Organize your work and control big projects in partnership with your team. Manage notifications and forward to cards and boards. Assign due dates, and carry out a diversity of tasks that take your project management work inside Trello. With editorial calendars, organize and schedule marketing campaigns and make sure your content is optimum. Get the best out of Trello by managing your cards, creating workflows and tasks, using labels, drag-n-drop moves, keyboard shortcuts, highlighting popular boards, etc.

December 21, 2020March 10, 2021

Google Tag Manager

Google Tag Manager is a tag management solution that mediates between a website or a mobile app and tracking tools like Google Analytics. GTM allows the use of one container for all code tags. Tracking codes have to be added to Google Tag Manager which is common across all pages. This JavaScript code acts as a container and is a home to other scripts that tags the system for injecting scripts into the page. Configuration rules apply for firing tags dynamically eg clicks form submission, track links, etc. Add or modify code snippets of GA by adding them to the existing container. Save your time by leveraging GA built-in tags, create variables and control versions, fire triggers in GA events, and so on. Work with Accounts and Containers by understanding permissions and security. You can also opt for multiple containers. The mobile version of GTM caters to a deferred audience.

December 18, 2020March 10, 2021

Majestic SEO

Majestic SEO is a backlink tool having exhaustive data to display for analysis that require a full backlink profile. The backlink index goes back to 2011. Majestic backlink crawlers provide meaningful insights into competitors’ backlinks. It provides reports for the presentation of their backlink profile. Partnering opportunities with sites, tracking the progress of what content works, and competitor analytics play a role in getting more traffic to your websites. Majestic own search engines with ranking factors help bring more traffic to your site. Metrics used are Citation Flow (number of backlinks), Trust Flow (quality of backlinks), and Topical Trust Flow (importance of a site industry-wise). Several tools are available for backlink and domain comparison and link building. Information is retrieved quickly and tools can handle bulk requests. Searches can be conducted for Fresh index or full historic data.

December 16, 2020March 10, 2021

Get started with Twitter

Get started with Twitter to push your brand on social media, to find and follow people. Set up your profile and integrate Twitter on your website. Before a relevant keyword use hashtags (#) to categorize tweets and show them on Twitter search. Twitter for Marketing helps businesses to describe brand personalities and start marketable tweets. Analytics and lead generation calculate the influence of each tweet for finding what works and what does not. With an Advertising account on Twitter start off with sponsored tweets and ads. Twitter for Advertising is an ideal way to define and target your audience by demographics, keyword, username, or interest. Advertise on Twitter by creating a captivating Ad to increase followers, traffic and leads. Track and measure the results of your Twitter Advertising and use this information to make adjustments to your future campaigns.

December 14, 2020March 10, 2021

Video Marketing

Video Marketing help develop and distribute content. Follow best practices for Video SEO to increase organic traffic by optimizing content and UX. Online video marketing for brand promotions through visual campaigns can impact global reach views. From storytelling to editing, create videos that engage and succeed to generate leads and conversion. Include corporate and business videos, events, testimonials, and commercial videos. Incorporate campaigns for your email marketing, online reputation, and PPC in your videos. Publish your videos on video sharing sites eg YouTube, Vimeo, Vine, etc. Ideas scripted to produce videos to position your brand can lend trust for your products & services and subsequently more views. Explainer videos and a constructive snippet of less than 4-minute videos are the search engine preference to feature at the top of Google search results.

December 11, 2020December 23, 2020

Buffer Software

Buffer Software analyses results, manage accounts in social networks and engage with their community. Buffer is a social media marketing tool for marketers and agencies to share on social media. Use Buffer Software to schedule your posts later at the best possible times allowing your followers to view updates and make the most of each post. Post to all your social media accounts simultaneously. Work from anywhere with browser extensions and mobile apps. Pablo by Buffer creates images for Facebook, Instagram, Twitter, Linkedin, and Pinterest, based on their recommended sizes. Produce content both with typography, formatting, font sizing as well as visuals. Post and schedule images and videos. Add content to queues whilst browsing the web or on the go. With the premium feature, add your blogs RSS feed to buffer or automate with apps like IFTTT. Buffer Reply is a separate Buffer app that contains tools for managing conversations.

December 9, 2020December 23, 2020

Technical SEO

Technical SEO helps understand how search engines crawl and index your website without any problems. Google Search Console and Bing Webmaster Tools are free to use for website analyses and sighting of any technical SEO issues. Search Engines have technical limitations. They may not understand your content either fully or partly. Technical SEO factors matter and you need to address these limitations which search engines come across by understanding how they work. You may have unique titles or a lot of images and text which tells the search engine what the post is all about. Search engines recognize JavaScript code running on your website. At times you block your content visibility not knowing that you have not connected or opened up your website to search engines. Connect SEO with other business activities. Improve further with visuals such as videos or engagement with local content and news.

December 4, 2020December 23, 2020

Hashtag Marketing

Use hashtag marketing eg: #christmasshopping for effectively promoting your business. Have a strategy in place for optimizing the use of hashtags. Develop a list of potential hashtags by categories. Focus on the types you should use for your business. For hashtags marketing, the main types are brand hashtags, campaign hashtags, content hashtags, and trending hashtags. Use tools for research and select appropriate hashtags to progress your hashtag marketing strategy. Best practices for hashtags are looking out for conversations, keeping it simple, the number of hashtags to be used, and either creating your own or joining in the conversation. Use hashtags to improve the reach in your business’s social media marketing. Follow brands that have success stories associated with the use of hashtags. Hashtags are keyword phrases that work great with social media sites such as Twitter, Facebook, Instagram, Pinterest, etc.