Get started with Twitter

Image - Get started with Twitter
Image – Get started with Twitter

Get started with Twitter to push your brand on social media, to find and follow people. Set up your profile and integrate Twitter on your website. Before a relevant keyword use hashtags (#) to categorize tweets and show them on Twitter search. Twitter for Marketing helps businesses to describe brand personalities and start marketable tweets. Analytics and lead generation calculate the influence of each tweet for finding what works and what does not. With an Advertising account on Twitter start off with sponsored tweets and ads. Twitter for Advertising is an ideal way to define and target your audience by demographics, keyword, username, or interest. Advertise on Twitter by creating a captivating Ad to increase followers, traffic and leads. Track and measure the results of your Twitter Advertising and use this information to make adjustments to your future campaigns.

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Video Marketing

Image - Video Marketing
Image – Video Marketing

Video Marketing help develop and distribute content. Follow best practices for Video SEO to increase organic traffic by optimizing content and UX. Online video marketing for brand promotions through visual campaigns can impact global reach views. From storytelling to editing, create videos that engage and succeed to generate leads and conversion. Include corporate and business videos, events, testimonials, and commercial videos. Incorporate campaigns for your email marketing, online reputation, and PPC in your videos. Publish your videos on video sharing sites eg YouTube, Vimeo, Vine, etc. Ideas scripted to produce videos to position your brand can lend trust for your products & services and subsequently more views. Explainer videos and a constructive snippet of less than 4-minute videos are the search engine preference to feature at the top of Google search results.

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Buffer Software

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Image-Buffer Software

Buffer Software analyses results, manage accounts in social networks and engage with their community. Buffer is a social media marketing tool for marketers and agencies to share on social media. Use Buffer Software to schedule your posts later at the best possible times allowing your followers to view updates and make the most of each post. Post to all your social media accounts simultaneously. Work from anywhere with browser extensions and mobile apps. Pablo by Buffer creates images for Facebook, Instagram, Twitter, Linkedin, and Pinterest, based on their recommended sizes. Produce content both with typography, formatting, font sizing as well as visuals. Post and schedule images and videos. Add content to queues whilst browsing the web or on the go. With the premium feature, add your blogs RSS feed to buffer or automate with apps like IFTTT. Buffer Reply is a separate Buffer app that contains tools for managing conversations.

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Local SEO

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Image-Local SEO

Local SEO is a system of methods for obtaining online traffic from search engines based on location search by customers. Any business person, store, or supermarket, professionals like lawyers, doctors, dentists, etc having a physical address can benefit from local SEO. Data aggregators are systems for data mining that roll out information about businesses online. They collect and share business data with a host of sources, such as online listing platforms – Google, Yelp, Facebook, bingplaces.com, etc. Use reviews and testimonials to increase the visibility of your business on search engines for attracting more consumers. Citations are the NAP mentions that appear on the internet and need to be continuously managed on the web. Use Moz local for automated management of your listing. moz.com/local provides listing score info on local search for US & Canada. White Spark Local Citation Finder, Bright Local Citation Builder, etc are other citation tools that are worth checking.

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HTML Images

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Image-HTML Images

In HTML Images know what the different image formats are? Insert images on web pages and view them on different devices. File formats such as GIF and SVG are line art whereas JPEG is for photos. Choose SVG when it comes to drawing an icon or a logo. The optimization process for images is called compression. The essentials of placing an image on a web page are the element and the ‘src’ attribute. Some of your website users may be visually impaired. The images can be made accessible to them by using the ‘alt’ attribute (alternate text). The ‘alt’ text provides a description for such users who cannot see the screen. These users can access through a screen reader. Rightclick on any image and find out the width and height from the image info. Resize dimensions to the right size if needed by using the width and height attributes.

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