CSS Images

Image - CSS Images
Image – CSS Images

Use CSS Images to adjust borders, margins, and padding to highlight images and separating them from the neighboring text. Align images and have the text surround it. Move images, rotate, and insert them in non-rectangular frames. Add a background image and see the tile effect repeating horizontally and vertically. Add Responsive images that look great on a variety of screen sizes and devices. Solve problems associated with varying resolutions. Specify a set of images based on the pixel density of the display device. Find out how modern browser tools contribute to check how responsive designs work. Choose the ‘srcset’ and ‘size’ attributes. Browsers can then accurately select the correct image for devices. Also, use the attributes to make a responsive web design. The tools for making images and CSS must be supported with a constructive visual layout.

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Local SEO

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Image-Local SEO

Local SEO is a system of methods for obtaining online traffic from search engines based on location search by customers. Any business person, store, or supermarket, professionals like lawyers, doctors, dentists, etc having a physical address can benefit from local SEO. Data aggregators are systems for data mining that roll out information about businesses online. They collect and share business data with a host of sources, such as online listing platforms – Google, Yelp, Facebook, bingplaces.com, etc. Use reviews and testimonials to increase the visibility of your business on search engines for attracting more consumers. Citations are the NAP mentions that appear on the internet and need to be continuously managed on the web. Use Moz local for automated management of your listing. moz.com/local provides listing score info on local search for US & Canada. White Spark Local Citation Finder, Bright Local Citation Builder, etc are other citation tools that are worth checking.

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HTML Images

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Image-HTML Images

In HTML Images know what the different image formats are? Insert images on web pages and view them on different devices. File formats such as GIF and SVG are line art whereas JPEG is for photos. Choose SVG when it comes to drawing an icon or a logo. The optimization process for images is called compression. The essentials of placing an image on a web page are the element and the ‘src’ attribute. Some of your website users may be visually impaired. The images can be made accessible to them by using the ‘alt’ attribute (alternate text). The ‘alt’ text provides a description for such users who cannot see the screen. These users can access through a screen reader. Rightclick on any image and find out the width and height from the image info. Resize dimensions to the right size if needed by using the width and height attributes.

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7 Steps To Getting Started With Google Analytics

Image - 7 Steps To Getting Started With Google Analytics
Image – 7 Steps To Getting Started With Google Analytics

7 steps to getting started with Google Analytics deals with the basics. Create your account and install the tracking code. Find out how visitors find your site, the searches, and action they take, demographics such as their location and interests, most performing and worst web pages, etc. Navigate through the GA interface and essential reports such as audience, acquisition, behavior, conversion, etc Measure your web traffic, analyze and track visitors, and how they engage? Set up goals, manage filters, and exclude internal traffic and find out the ad revenues. Work with advanced features by adding new views, tracking events and user ID, create and apply segments, etc. . Build up your campaign URL using Google’s URL builder tool. For eCommerce websites set up eCommerce tracking. All views (profiles) in GA have a dashboard by default. Google Analytics standard version is a freemium web analytics software providing valuable insights.

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