#digitalmarketingsolutions – SAP CANVAS JOBS

December 11, 2020December 23, 2020

Buffer Software

Buffer Software analyses results, manage accounts in social networks and engage with their community. Buffer is a social media marketing tool for marketers and agencies to share on social media. Use Buffer Software to schedule your posts later at the best possible times allowing your followers to view updates and make the most of each post. Post to all your social media accounts simultaneously. Work from anywhere with browser extensions and mobile apps. Pablo by Buffer creates images for Facebook, Instagram, Twitter, Linkedin, and Pinterest, based on their recommended sizes. Produce content both with typography, formatting, font sizing as well as visuals. Post and schedule images and videos. Add content to queues whilst browsing the web or on the go. With the premium feature, add your blogs RSS feed to buffer or automate with apps like IFTTT. Buffer Reply is a separate Buffer app that contains tools for managing conversations.

December 9, 2020December 23, 2020

Technical SEO

Technical SEO helps understand how search engines crawl and index your website without any problems. Google Search Console and Bing Webmaster Tools are free to use for website analyses and sighting of any technical SEO issues. Search Engines have technical limitations. They may not understand your content either fully or partly. Technical SEO factors matter and you need to address these limitations which search engines come across by understanding how they work. You may have unique titles or a lot of images and text which tells the search engine what the post is all about. Search engines recognize JavaScript code running on your website. At times you block your content visibility not knowing that you have not connected or opened up your website to search engines. Connect SEO with other business activities. Improve further with visuals such as videos or engagement with local content and news.

December 4, 2020September 27, 2023

Hashtag Marketing

Use hashtag marketing e.g.: #christmasshopping to effectively promote your business. Have a strategy in place for optimizing the use of hashtags. Develop a list of potential hashtags by categories. Focus on the types you should use for your business. For hashtags marketing, the main types are brand hashtags, campaign hashtags, content hashtags, and trending hashtags. Use tools for research and select appropriate hashtags to progress your hashtag marketing strategy. Best practices for hashtags are looking out for conversations, keeping it simple, the number of hashtags to be used, and either creating your own or joining in the conversation. Use hashtags to improve the reach in your business’s social media marketing. Follow brands that have success stories associated with the use of hashtags. Hashtags are keyword phrases that work great with social media sites such as Twitter, Facebook, Instagram, Pinterest, etc.

December 2, 2020December 23, 2020

Google Analytics Segments

Google Analytics Segments is a subset of your data and concentrates on important users and sessions to perform in-depth analysis. It sticks to a particular data hierarchy and shows the segments that can be created. By default, you are in the All users segment. GA provides ample opportunities to segment users by grouping and comparing them. Many possibilities are available to differentiate users say based on Ad split testing by comparisons of Ads between a group of users, browser types, geography, traffic channels, etc. Segment presents insights across various reports in GA. To create a segment in any GA report, click the Ad segment tab located at the top of the screen. The list options include a segment that GA has created for you. After you have selected anyone from the list the changes will be highlighted in the graphical data allowing you to compare results.

November 13, 2020December 23, 2020

Screaming Frog

The Screaming Frog SEO Spider runs on your website and crawls website URLs to collect key elements to audit onsite technical SEO. Identify and evaluate an SEO crawl on your site using the Screaming Frog SEO Spider tool. The tool provides simple format reports for SEO evaluation of your site by locating ordinary issues such as duplicate content, broken elements on the page, etc. Check the response codes for your website by inspecting the Client Error (4XX) and Server Error (5XX) inside the response Code tab. It optimizes a website by analyzing on-site elements, such as page titles, meta descriptions, URL structure, images, etc. In the Directives tab, find information about the meta robots tag, canonical links, and rel=next/prev annotations. The SEO spider tool helps improve the performance of websites in search result pages. The tool finds broken links, generates XML sitemaps, crawls JavaScript websites, and a lot more.

November 11, 2020December 23, 2020

Pinterest Marketing

Setup Pinterest by filling your profile page and leverage Pinterest marketing to engage with other users. Get familiar with boards and pins and how to repin and comment. Add Pinterest to your website and create effective, engaging Pins and winning campaigns on Pinterest. Follow best practices and leverage Pinterest Marketing to promote Pins and engage with your audience. Go for a business account and use features like Rich Pins to set up boards and create Pins. Create an advertising campaign on Pinterest to target users based on interest, demographics, and keywords that they are searching for. An Ad Campaign in Pinterest gives rise to an audience that can be measured in Analytics. Pinterest Analytic tools can track your metrics and conversions to improve performance Promoted Pins on Pinterest foster brand recognition, website visits, and conversions. Create Pin-worthy content for your social media strategy.

November 9, 2020December 23, 2020

Yoast SEO

Install and Activate the Yoast SEO plugin for WordPress. Yoast SEO key features include the snippet preview that shows how your post will look in search results. Content analysis furnishes info on the focus keyword, post length, meta description, etc. Create XML sitemaps and direct them to Google and Bing. Other features are Add Basic Schema, Social Integration to link SEO and Social Media, Multi-site compatibility, Breadcrumbs, Permalink cleanup, Edit robot.txt & .htaccess files, Head section cleanup, Import & export functionality, and more. Your Google Console account can be synchronized with the Yoast SEO plugin. Advanced options are available with the premium plugin. Boost your SEO with specialized plugins such as Video SEO for visibility in Google video search results, Local SEO for local search results, News SEO for optimizing your content for Google News, and Yoast WooCommerce SEO to find and buy products on your website.

November 6, 2020December 23, 2020

PHP Programming Basics

PHP is a server-side programming language. To parse PHP code set up a local environment such as XAMPP to run Apache server PHP on your local machine. Use MySQL database with PHP to build data-driven dynamic web pages. Know how algorithms work for data search and sorting, counting, etc. Construct a sturdy CMS with the most secure authentication. In PHP Programming Basics, embed PHP code into an HTML page and output dynamic text. Review the basics – PHP data types, such as variables, strings, and arrays. Different control structures in PHP, such as expressions and loops, give control over how the code executes. Even though PHP has many built-in functions, you can define your own custom functions. The code becomes reusable and helps prevent bugs. Interact with databases and build complicated reusable applications in PHP5 using PHP OOP. Develop secure PHP web applications by addressing issues to prevent attacks.

November 4, 2020December 23, 2020

Google Analytics Filters and Views

Filters are used by Views to slice the data into smaller groups. Create a filter to exclusively see traffic for a specific subdomain or subdirectory. Set up a view for each subdomain to view your reports for each of them. Segment visitors in different ways by using filters. Filters are used for data preparation purposes and they alter your data. There is no way to undo the changes made by a filter. If you want to play safe for only altering your data temporarily, consider creating a segment. Ensure that in GA you have 3 different views – Master, Raw, and Test. Test your new filters in Google Analytics Filters and Views and ensure they are working correctly before applying them to your Master View. Normally filters require 24 hrs before it can be applied to your data. Filters apply only for forward data whereas past data remains unaffected.

November 2, 2020December 23, 2020

JavaScript Basics

In JavaScript basics, understand how websites load and are grouped into three layers. The first layer is the website content with the HTML that wraps around it. Next comes the CSS which styles the HTML for presentation. The third interacts with HTML and CSS to change what the user can see and do inside a website. The first two layers load when the page loads. When and after the page is loading the third layer runs in the background continuously. JavaScript can make changes to a website without refreshing the browser. HTML & CSS cannot do everything but writing JavaScript helps to add features such as web forms, shopping carts, interactive maps, calendar, and more to your website. In programming, making decisions with the code is called Control flow. Work your way through the basics and get a grasp on Control Flow, Conditionals, Functions, and Arrays & Loops.