
For online businesses, links in Google search results are opportunities for back-linking. To start with know who your competitors are. Find out how to check links in Google Search results. Leverage Google Search and filter out results. Understand Google Search terminology relating to Logical Operators, Specifiers – Common & Shortcut, Sites & Document, and Metadata. The AND, OR, and NOT are logical operators. Common Specifiers include the exact match, placeholder, and range. Shortcut Specifiers have translated word expressions that include weather, location, and time specifiers. Use Google Calculator for simple calculations. Transform units of measurement using the Google Internal Converter. Google Sites and Document Specifiers tell about the site, filetype, related, link, cache, and info specifiers. Google Metadata Specifiers are about inurl/ allinurl, intitle/ allintitle, inanchor/ allinanchor, and intext/ allintext specifiers. It is possible to customize the settings for the preferences page to change the way the main search page looks.
Continue reading “Links in Google Search Results”