With Buzzsumo content research grow your business by creating a content marketing strategy. In the digital world, content is king. Find out the platforms that can serve your brands’ content marketing activities. BuzzSumo is designed to determine the type of content working now. Spy on your competitors and arrange your content to work jointly with influencers. Build the right relationships with influencers in your niche, audience, and competitors. Target those keywords for your business that attract meaningful visitors to your site on an ongoing basis. Find out the trending content and publish high-quality posts. Integrate BuzzSumo with your business to keep tabs on your marketing efforts. Research content and plan out your strategy for publishing content and expand your business. Format and repurpose your content to acquire backlinks.
BuzzSumo Content Research: Overview
Find new content ideas that perform on the web using the BuzzSumo tool and do keyword monitoring, influencer research, backlink research, and set up alerts. Learn about a content marketing funnel so that you can write your content for targeting TOFU prospects. Use BuzzSumo content research to unlock the power of marketing research such as influencer marketing, social media marketing, and content marketing. The user-generated research tool provides a real-time database of questions, content ideas, and online trending topics. Use the four sections to determine the creation and structuring of your content. BuzzSumo includes both search and social media to find content that fits your audience.
In the settings area, fig1 invite or delete team members to your BuzzSumo account and give them the privileges of a full user or restricted access. Configure your account by including your Facebook and Twitter accounts in your company profile to connect with other influencers. Write effective blog posts, videos, etc using BuzzSumo to find content that got the most shares, likes, comments
BuzzSumo Content Research: Pricing
Create an account with BuzzSumo and start researching and publishing content. Much will depend on the plan you are subscribed to, which will allow access to BuzzSumo tools such as topic discovery, trending, discover question, web content, influencer, Facebook analyzer, youtube content, backlink, and monitoring your brand or competitors’ performance. The paid feature of BuzzSumo account levels allows the use of a question analyzer to find the most popular questions asked, a Facebook analyzer, more data to back and search. Also, access is granted to more users that comprise a part of your account related to exporting data and the increase in the quantum of projects you can simultaneously work with. Higher tiers unlock advanced influencer search and advanced trending features.
BuzzSumo Content Research Tool
The BuzzSumo Content Research tool has 4 work sections fig2 –
- Discover
- Content
- Influencers for content research.
- Monitoring for connecting with individuals influencing content. Create projects for other members of the team you want to work with.
BuzzSumo Content Research: Discover
Use discover to find new content ideas. With the Discover tab, explore ideas and find trending content and hot questions.
Discover: Trending
The trending tab fig3 sorts all your content by the trending score or probability that the post is viral. The trending dashboard calls for your own feed management or the creation of dashboards for your own custom and curated feeds that you would like to view. Manage this feed by countries, language, total engagement either Facebook or Twitter, Pinterest shares, or Reddit. Go to the manage button to see the feeds or remove the feeds from your dashboard. Click the custom feed to create a recent new feed, name the feed, and filter content in this feed. Clicking on the feed will enable you to view stories organized by elements eg Facebook, Twitter, etc that have a trending score. Click this area to keep your feed refreshed on a regular basis.
Discover: Keywords
Find new trending keywords for your content by typing the keyword such as ‘leather shoes for men’ fig4. The display gives a ‘view related keywords’ page with search volume, the monthly trend, CPC, and articles published. Each related keyword in the list will have displayed alongside the trend, volume, and CPC for that keyword. View data next to this tab to view similar keywords and view analysis.
Discover: Topics
Type any topic say ‘diamond jewelry’ fig5 for search in the Discover Topics box. The results page displays a cloud of topics. Hover over any topic from the cloud eg- ‘diamond jewellery’ to get detailed insights. Below the cloud of topics are cards that provide content ideas and related questions. A click on this card displays a graph of engagement that can be filtered by network or time. This analysis report provides more insights for engagement by network and content type, the days of the week on which the content obtains the most views, and recommended word counts. For a given period of time, trending online topics are popular. Share information on such trending topics through your blog / social media etc and increase the value of your content for getting the most engagements.
Discover: Questions
Find out the questions fig6 both trending and new, people are interested to find answers for. These questions allow you to have a better understanding of your so-called audience and their expectations.
BuzzSumo Content Research: Content Analyzer
The content tab fig7 allows you to find the best-performing content. Find the titles your competitors use? Find your competitors’ content and see the shares and backlinks they get. Based on these findings you can work to make your content much better. BuzzSumos’ content analyzer provides an understanding of the most preferred topic and authors that influence your niche.
Know who has shared your content and save, share content with social networks. Find out backlinks for your content and use the filter tab for filtering content as per time, only B2B publishers, country, language, domains, content type, publisher size, and word count.
Content: Web
The Content >Web >View Content tab fig8 will provide an analysis of different social media platforms by way of Facebook Engagement, Twitter Shares, Pinterest Shares, Reddit Engagement, Number of Links, Evergreen Scores, and Total Engagement. Next to these social media tabs find icons for Save to Project, Share, View Sharers, and Backlinks. Click on the icons to find the content that has the most engagement. Share articles with different social media platforms. Save content for future use and a filter to the left helps filter your content by domain, B2B Publishers Only, Content-Type, and Word Count. The higher the evergreen score metric (0-100) the better it would be to consider making content around that topic.
Next to the View Content tab is the View Analysis tab. The Content Analysis report contains – average engagement by network and content types, total engagement by day published and the best day to publish, average engagement by content length, reactions, top domains showing engagement for Facebook, Twitter, Pinterest, Reddit, etc for the keyword or topic, and top pieces of content by engagement.
Connect your Facebook profile with BuzzSumo to get insights for your business as well as that of your competitors. Use a keyword or channel name in the search to find videos that perform on YouTube fig9 along with insights such as video titles, length, likes, comments, and engagement.
Content: Backlinks
BuzzSumo helps you use the backlinks fig10 and social media engagement database to chalk out strategies in connecting with your competitors’ most relevant audiences.
BuzzSumo Content Research: Influencers
Buzzsumo Influencer Research tool fig11 holds a wealth of opportunities to cultivate a business relationship not only with them but also with their audiences. This tool helps you to find influencers related to your business or niche for getting the attention of them to share your content.
To find Twitter Influencers fig12 click on the Twitter tab from the Influencer tab dropdown. In the search bar enter a relevant keyword to search for Influencers related to a particular topic. The display page results will show you the top influencers along with the data of Twitter handles, Domain Authority & Page Authority, Twitter followers, Retweet Ratio, Reply Ratio, and Avg Retweets. Further, view the backlinks shared by each of these influencers for engaging and approaching them at a future date. Alternatively, use the ‘View Sharer’ icon for finding the ‘Top Sharers’ that share the type of content with their followers
BuzzSumo Content Research: Monitoring
The monitoring feature fig13 allows you to set up alerts and are categorized into Brands, Content, Competitors, Keywords, Backlinks, and Authors/ Journalists.
Set up an alert for your entered keywords. Any mention of these keywords on the web will trigger an alert. Thus use BuzzSumo monitoring to check for mentions of your brand and whether you have earned a backlink. If not connect with the owner and request them for a backlink.
Track competition activity by setting up an alert for your competitor. The Domain comparison feature in BuzzSumo allows you to compare your and competitors’ domain to find out how your business ranks. Any time your competitor publishes new info on their domain you will be alerted.
Alerts for Backlinks or Authors/ Journalists will keep you informed of blogs or articles linking to a domain you track or whenever authors publish new content.
BuzzSumo Content Research: Projects
Use projects fig14 to create and store researched content from your work area pertaining to keyword ideas, influencers, topic research, competitor analysis, etc. With information saved under projects, shape your content when it comes to posting curated content, building links, or identifying influencers.
Conclusion
With BuzzSumo build your brand content marketing strategy by analysis of viral content by topic. Filter content by format type and decide the content to write about that will attract the most shares. BuzzSumo scans the internet to search and index billions of articles to provide insights most needed by growth marketers. The dashboard provides a view of social share trends for the different content groups and sorts out social media to find individual channel performance.