Google Analytics-UTM parameters

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Google Analytics-UTM parameters are five forms of URL parameters used to track the success of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and are supported out-of-the-box by Google Analytics. UTM [Urchin Tracking Module] parameters are tagging solutions. They can be formatted on your websites to obtain marketing insights about specific URLs. Such data collected enable you to identify the source of the traffic to your websites. Find posts and social media channels, backlinks, etc that attract the most traffic getting many likes and shares. Measure and enhance the performance of your campaigns by setting conversion tracking for advertising platforms. Use UTM parameters to find your most performing display ads. Add UTM parameters to external links. These inbound links can be placed in your email newsletters, landing pages, guest posts, etc.

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Trello for Project Management

Image - Trello for Project Management
Image – Trello for Project Management

Trello for Project Management is a web-based software. It is the equivalent of a digital version with a large board and index cards linked to it. The index cards are accessible to all members of your team worldwide. Everyone can view those cards, and communicate directly on those cards with other members of the team. Use Trello to build your team for free but it also has a paid version. Organize your work and control big projects in partnership with your team. Manage notifications and forward to cards and boards. Assign due dates, and carry out a diversity of tasks that take your project management work inside Trello. With editorial calendars, organize and schedule marketing campaigns and make sure your content is optimum. Get the best out of Trello by managing your cards, creating workflows and tasks, using labels, drag-n-drop moves, keyboard shortcuts, highlighting popular boards, etc.

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Google Tag Manager

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Image – Google Tag Manager

Google Tag Manager is a tag management solution that mediates between a website or a mobile app and tracking tools like Google Analytics. GTM allows the use of one container for all code tags. Tracking codes have to be added to Google Tag Manager which is common across all pages. This JavaScript code acts as a container and is a home to other scripts that tags the system for injecting scripts into the page. Configuration rules apply for firing tags dynamically eg clicks form submission, track links, etc. Add or modify code snippets of GA by adding them to the existing container. Save your time by leveraging GA built-in tags, create variables and control versions, fire triggers in GA events, and so on. Work with Accounts and Containers by understanding permissions and security. You can also opt for multiple containers. The mobile version of GTM caters to a deferred audience.

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Majestic SEO

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Image-Majestic SEO

Majestic SEO is a backlink tool having exhaustive data to display for analysis that require a full backlink profile. The backlink index goes back to 2011. Majestic backlink crawlers provide meaningful insights into competitors’ backlinks. It provides reports for the presentation of their backlink profile. Partnering opportunities with sites, tracking the progress of what content works, and competitor analytics play a role in getting more traffic to your websites. Majestic own search engines with ranking factors help bring more traffic to your site. Metrics used are Citation Flow (number of backlinks), Trust Flow (quality of backlinks), and Topical Trust Flow (importance of a site industry-wise). Several tools are available for backlink and domain comparison and link building. Information is retrieved quickly and tools can handle bulk requests. Searches can be conducted for Fresh index or full historic data.

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Get started with Twitter

Image - Get started with Twitter
Image – Get started with Twitter

Get started with Twitter to push your brand on social media, to find and follow people. Set up your profile and integrate Twitter on your website. Before a relevant keyword use hashtags (#) to categorize tweets and show them on Twitter search. Twitter for Marketing helps businesses to describe brand personalities and start marketable tweets. Analytics and lead generation calculate the influence of each tweet for finding what works and what does not. With an Advertising account on Twitter start off with sponsored tweets and ads. Twitter for Advertising is an ideal way to define and target your audience by demographics, keyword, username, or interest. Advertise on Twitter by creating a captivating Ad to increase followers, traffic and leads. Track and measure the results of your Twitter Advertising and use this information to make adjustments to your future campaigns.

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Buffer Software

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Image-Buffer Software

Buffer Software analyses results, manage accounts in social networks and engage with their community. Buffer is a social media marketing tool for marketers and agencies to share on social media. Use Buffer Software to schedule your posts later at the best possible times allowing your followers to view updates and make the most of each post. Post to all your social media accounts simultaneously. Work from anywhere with browser extensions and mobile apps. Pablo by Buffer creates images for Facebook, Instagram, Twitter, Linkedin, and Pinterest, based on their recommended sizes. Produce content both with typography, formatting, font sizing as well as visuals. Post and schedule images and videos. Add content to queues whilst browsing the web or on the go. With the premium feature, add your blogs RSS feed to buffer or automate with apps like IFTTT. Buffer Reply is a separate Buffer app that contains tools for managing conversations.

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Hashtag Marketing

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Image – Hashtag Marketing

Use hashtag marketing e.g.: #christmasshopping to effectively promote your business. Have a strategy in place for optimizing the use of hashtags. Develop a list of potential hashtags by categories. Focus on the types you should use for your business. For hashtags marketing, the main types are brand hashtags, campaign hashtags, content hashtags, and trending hashtags. Use tools for research and select appropriate hashtags to progress your hashtag marketing strategy. Best practices for hashtags are looking out for conversations, keeping it simple, the number of hashtags to be used, and either creating your own or joining in the conversation. Use hashtags to improve the reach in your business’s social media marketing. Follow brands that have success stories associated with the use of hashtags. Hashtags are keyword phrases that work great with social media sites such as Twitter, Facebook, Instagram, Pinterest, etc.

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Google Analytics Segments

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Image-Google Analytics Segments

Google Analytics Segments is a subset of your data and concentrates on important users and sessions to perform in-depth analysis. It sticks to a particular data hierarchy and shows the segments that can be created. By default, you are in the All users segment. GA provides ample opportunities to segment users by grouping and comparing them. Many possibilities are available to differentiate users say based on Ad split testing by comparisons of Ads between a group of users, browser types, geography, traffic channels, etc. Segment presents insights across various reports in GA. To create a segment in any GA report, click the Ad segment tab located at the top of the screen. The list options include a segment that GA has created for you. After you have selected anyone from the list the changes will be highlighted in the graphical data allowing you to compare results.

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Screaming Frog

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Image-Screaming Frog

The Screaming Frog SEO Spider runs on your website and crawls website URLs to collect key elements to audit onsite technical SEO. Identify and evaluate an SEO crawl on your site using the Screaming Frog SEO Spider tool. The tool provides simple format reports for SEO evaluation of your site by locating ordinary issues such as duplicate content, broken elements on the page, etc. Check the response codes for your website by inspecting the Client Error (4XX) and Server Error (5XX) inside the response Code tab. It optimizes a website by analyzing on-site elements, such as page titles, meta descriptions, URL structure, images, etc. In the Directives tab, find information about the meta robots tag, canonical links, and rel=next/prev annotations. The SEO spider tool helps improve the performance of websites in search result pages. The tool finds broken links, generates XML sitemaps, crawls JavaScript websites, and a lot more.

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Pinterest Marketing

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Image – Pinterest Marketing

Setup Pinterest by filling your profile page and leverage Pinterest marketing to engage with other users. Get familiar with boards and pins and how to repin and comment. Add Pinterest to your website and create effective, engaging Pins and winning campaigns on Pinterest. Follow best practices and leverage Pinterest Marketing to promote Pins and engage with your audience. Go for a business account and use features like Rich Pins to set up boards and create Pins. Create an advertising campaign on Pinterest to target users based on interest, demographics, and keywords that they are searching for. An Ad Campaign in Pinterest gives rise to an audience that can be measured in Analytics. Pinterest Analytic tools can track your metrics and conversions to improve performance Promoted Pins on Pinterest foster brand recognition, website visits, and conversions. Create Pin-worthy content for your social media strategy.

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