A Website Audit can be a combination of different types of audits that covers your online presence. The goal of the audit must be to provide insights and recommendations based on the audit data. The principal purpose of a website audit is to detect how much traffic a site attracts and find ways to make improvements. Various factors are examined that are responsible for website ranking, identifying bottlenecks that impede your site performance from reaching its optimal potential. Based on these inspections actionable recommendations that help optimizing websites are recommended for reaching audit objectives. An online reputation audit finds out your brands’ positive and negative ratings as relating to reviews, likes, shares, comments, listings, etc. Reputation triggers online purchases as consumers want safety narratives while paying online. A security audit will indicate whether the website is vulnerable to security violations and has compromised sensitive information for both businesses and users.
Continue reading “Website Audit”Facebook for Business Promotion
Run a business page for your brand and enhance visibility. Get users to engage with your content to get results. SMBs and politicians can establish their brands on social media following best practices. Optimize your Facebook page and settings to get conversions with strategies. Integrate features such as Messenger, Events, and Facebook live. These features in Facebook for business promotion reach out to your communities. Create different types of posts and events and get likes and follows. Grow your audience through groups and automate using an autoresponder service. Develop a Facebook sales funnel and generate revenues by using boosts and Ads. Use data to continuously improve upon the performance of your Facebook page. The Facebook Business Manager manages your pages, ad accounts, catalogs, and pixels in one place. Achieve your business goals by getting new customers.
Continue reading “Facebook for Business Promotion”Crowdfunding
Make Crowdfunding work for your project by building a buzz about your product or service. Give your product more exposure by raising capital through the joint effort of well-wishers – friends, family, customers, or investors. The crowdfunding approach is essentially building communities online to reach a potential investor pool through crowdfunding platforms, social media, or email lists. Kickstarter and IndieGoGo are rewards-based crowdfunding platforms. Familiarise with other types such as donation-based, and equity crowdfunding. Know the components involved in creating a successful crowdfunding campaign that attracts new financial backers. Fulfill the financial objectives for your project and win supporters for raising funds. Video pitch plays an important role in your crowdfunding promotions for sharing ideas with a bigger audience. Get to know what works and what does not while sourcing monies from the crowd to fund your project. Your supporters are eager to learn about the funding of your project.
Continue reading “Crowdfunding”Quora for Business
Use Quora for Business to gain visibility as top answers tend to have a viral effect. Quora ranks high in Google search. Become a credible writer on Quora as your work can feature in prime magazines such as Time, Forbes, etc. Top writers can earn a Quora badge which demonstrates authority in their respective domain of expertise. Make Money Online by employing different techniques in the Quora partner program to ask questions and get paid. Utilize Quora Q&A for business promotion or advancing your individual profile. Follow Quora Advertising best practices in your Marketing Strategy. Get to know the basics of advertising on Quora by setting up a campaign, ad sets, ads, and pixel – base & event. Further, optimize your ad campaigns & automate. By adding a Google Analytics campaign tag to your URL posts, answers, etc on Quora, you can track visits of Quora users on your site.
Continue reading “Quora for Business”Schema SEO
Schema SEO works to implement Structured Data with Schema and JSON-LD. Understand JSON-LD syntax and how to use it on your site? Create the markup for individual pages by using the Google Structured Data Testing Tool. Structured data [aka Semantic Search Marketing, schema.org markup] in Technical SEO is about metadata. Metadata is hidden to users but visible to search engines. It influences search results by producing rich snippets. These rich snippets contain additional information that attracts more users. Add Structured Data tags to communicate with search engines to provide a better understanding of your website. Apply Structured data to drive traffic to your website. An example is a Local SEO to summon products, prices, reviews, opening hours, etc. Find more information on rich snippets at <schema.org>. Plugins make it easy to add basic customized rich snippets to search listings.
Continue reading “Schema SEO”Web Traffic
Free and paid web traffic drive people to your website who seek the services you provide. Building a community can drive traffic to your website using social media marketing that creates brand awareness. Focusing on organic SEO, using email marketing, and influencer marketing can help boost internet traffic. The people who visit your website must engage with your site so that it results in conversions and finally customers. A free website traffic generator is Google My Business. Use paid traffic methods and test and track your advertising campaigns. Paid traffic sources include Instagram, LinkedIn, online advertising on Google, Bing, etc. Drive web traffic the right way and concentrate on quality users. Increased web traffic flow with decreasing conversions indicates that your website is not attracting relevant visitors. Adopt a mix of channels and strategies such as Blogging, and On-Page & Off-Page SEO to send visitors to your websites.
Continue reading “Web Traffic”Keywords Spyfu
Familiarize yourself with the Keywords Spyfu interface and all its essential features. Leverage Spyfu SEO & PPC insights to draw an action plan of your SEO and design your campaigns. Keywords Spyfu provides a distinct advantage over competitors by searching their most profitable keywords, and Ads used in their Google Ads Campaign. Use the Spyfu application to workout SEO & PPC strategies for formulating a comprehensive marketing plan. Get a glimpse of your competitor’s organic traffic, paid traffic, backlinks, and more. View the Ads run by competitors with their chronological history for the search engine search terms for which they appear. Competing SMBs can simulate ads on the same keywords and hope to achieve identical results compared to that of large corporates that allocate expansive budgets to experiment with their diverse marketing strategies. Rank the keywords your competitors are optimizing on search engine results pages.
Continue reading “Keywords Spyfu”Google Analytics Dashboards
In Google Analytics Dashboards, you can display useful data that can be understood quickly and made accessible to other team members. Start with either a starter dashboard (default widget) or a blank canvas (no widget). For each GA account, you can customize 20 dashboards that include 12 widgets for each View | Property and get an overview of the most sought after KPIs. Add a widget or use the widget editor depending on your selection either added to an existing dashboard or for a blank canvas. Select the type of widget and customize its dimensions and metrics. Widget configuration will depend on the widgets selected. Filters allow you to limit data on a widget. Moreover include or exclude data based on a mix of norms for the filter used. Add multiple rows for your filter definition and ensure all conditions are met for it to work. Real-time widgets display only active users or pageview metrics.
Continue reading “Google Analytics Dashboards”Links in Google Search Results
For online businesses, links in Google search results are opportunities for back-linking. To start with know who your competitors are. Find out how to check links in Google Search results. Leverage Google Search and filter out results. Understand Google Search terminology relating to Logical Operators, Specifiers – Common & Shortcut, Sites & Document, and Metadata. The AND, OR, and NOT are logical operators. Common Specifiers include the exact match, placeholder, and range. Shortcut Specifiers have translated word expressions that include weather, location, and time specifiers. Use Google Calculator for simple calculations. Transform units of measurement using the Google Internal Converter. Google Sites and Document Specifiers tell about the site, filetype, related, link, cache, and info specifiers. Google Metadata Specifiers are about inurl/ allinurl, intitle/ allintitle, inanchor/ allinanchor, and intext/ allintext specifiers. It is possible to customize the settings for the preferences page to change the way the main search page looks.
Continue reading “Links in Google Search Results”Google Analytics Reports
Google Analytics Standard Reports are the built-in reports available from the left-hand side of the dashboard. These Google Analytics Reports are divided into five segments consisting of Real-Time, Audience, Acquisition, Behavior, and Conversions. Real-time user reports provide data for top-ten pages about the number of active users on each page with the source. Audience reports furnish user info related to demographics, behavior, mobile usage, and industry. The Acquisition reports inform the source from where your users come from either search engines, social media, or referrals. In Conversion reports, available metrics call for evaluation in terms of value which can be either signup, subscriptions, leads, downloads, etc. Save, Import, and Share your Google Analytics Reports for a particular date range. Check your analytics from time to time using the scheduled email feature. Google Analytics Custom Report assembles data by drawing up dimensions and metrics. The customized data is then displayed in the way you want it.
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