Adsense Auto Ads

Image - Adsense Auto Ads
Image – Adsense Auto Ads

Set up Adsense Auto Ads. Select the type of Ads you would like to turn on for your site. Google then automatically starts serving Ads on your site that optimizes for UX and revenues. Create a URL group for domains, subdomains, site sections, etc. Using Advanced settings implement different ad settings on various parts of your site. The URL setting allows the placement of in-feed Ads on URL/videos but not on URL/stores. In the ‘Adsense Auto Ads preview’ tool see where the Ads are displayed on desktop and mobile devices. View the Auto Ads under the site setting and note that it is turned ‘On’. You have the option of allowing Google to optimize Auto ad units. Find out Ad Formats that are displayed on your site and the option of deleting them. Ad load feature can control the number of Ads shown on your site. Through Page exclusions, restrict serving Ads on particular pages of your website.

Auto Ads serve an increased number of ads on webpages. It has no restriction to the three ad units per page policy by Adsense. Google is rolling more features in Auto Ads and the changes will be reflected in due course.

Adsense Auto Ads: Setup

1 - Login Adsense account
1 – Login Adsense account

To configure Auto Ads sign-in to your Adsense Account fig1. From the navigation menu to your left click on ‘My Ads’ and choose ‘Auto Ads’ to get started.

2 - Adsense Auto Ads: In-page ads
2 – Adsense Auto Ads: In-page ads

From the display page, ‘Choose your global settings’ and toggle on and off the ‘Ad formats’ you would like to show fig2. Auto Ads support the following Ad formats that are in-page (four types) and overlay (two types).

  • Text & Display Ads are the banner ads that get displayed on your web pages.
  • In-feed Ads are the native ads placement between the paragraphs of web pages.
  • In-article Ads are placements inside a listing feed that runs inherently with content.
  • Matched Content is the ads advised based on recommendations with content promotion to your website visitors.
  • Anchor Ads or overlay ads stick to the user’s screen.
  • Vignette Ads are visible between page loads for full-screen mobile ads.

When you are finished click ‘Save’ fig1. Next, copy the ‘Code’ and place it between <head> tags on your site pages where you want the ads to be shown. Ads will start showing on your pages after some time.

For migrating from a manual ad layout setup to auto ads you need not delete the existing ad units. Auto ads will notice all the other ad units before automatic placements of ads.

3 - Ads Overview
3 – Ads Overview

To edit the settings of Auto Ads go to the navigation menu on the left and click on Ads in the dashboard. In the overview display page fig3, click on the pencil icon next to your site name for which Auto ads are ‘On’. From this setting, you can turn ‘Off’ Auto ads on all of your sites. Next, the display page gives you a preview of Adsense Auto Ads.

Adsense Auto Ads: Preview Tool

Site Settings

Google uses AI- Machine Learning for the automatic creation of ads and placement on your site.

fig4–Adsense Auto Ads Setting-Preview Tool
fig4–Adsense Auto Ads Setting-Preview Tool

Auto Ads

In the preview page fig4 you have the option of allowing Google to optimize Auto Ads.

 fig5-Toggle 'ON' to Optimize Auto Ad
fig5-Toggle ‘ON’ to Optimize Auto Ad

To do this turn the switch to ON for – ‘Optimize your existing ad units?’ fig5.

fig6-Ad formats
fig6-Ad formats

Ad Formats

With the preview tool, check whether the page level ads are working correctly. Ensure that the code had been placed between <head> tags for pages being tested. Anchor and vignette ads are served on mobile devices. But Anchor ads can also appear on desktops.

7 - Ad load
7 – Ad load

Ad Load

The Ad load slide features fig6 allow the slider to be placed between Max and Min position. The Min position calls for great user experience for visitors by restricting ads on your site. Whilst the Max position compromises UX by populating an increased number of ads on your website.

fig8–Manage page exclusions
fig8–Manage page exclusions

Manage Page Exclusions

To add page exclusions click on Manage. Click on +Add exclusion for any page exclusions you might have. Next, enter the URL of the page or section that needs to be excluded. Choose any from the two options fig7 – This page only or All pages under this section. Hit the ‘Add’ button and click on apply to the site. To remove page exclusion click on the ‘More’ tab. Hit Remove and click apply to the site.

Adsense Auto Ads: Conclusion

With auto ads all you have to do is insert the JS snippet code, enable auto ads and select which ad formats you want Adsense to serve on your website. However, the drawback publishers have is that they cannot control the numbers and placement of ads with the 6 ad formats of auto ads that are served on their site. In the preview delete ad placements that are not served in the proper locations of the site by clicking the trash box. Auto ads then automatically serve ads elsewhere on the page. Review the newly placed ad in the preview tool. Read more by clicking on Google Adsense. Publishers can take stock of their ad inventory by working with other multiple ad networks and exchanges. Consider Ad serving packages that offer features such as header bidding and Adblock monetization.