Blogging with WordPress comes in two versions. WordPress.org software (recommended) is open source and free but you need to pay for hosting your domain and other premium services. Blogging with WordPress CMS allows you to build websites for online stores, portfolios, businesses, blogs, etc. using WordPress themes and plugins. Monetization and customization of your website are possible. After installing WordPress make sure you choose a strong username and password. Back up your site and store it off your server. Run updates for plugins, themes, files, etc. and a WordFence security plugin can help.
Alternatively, sign up for a free plan of WordPress.com and use it for your blog or portfolio website with a WordPress.com branded URL e.g.: sapcanvas.wordpress.com. As your site grows and you want to use some advanced features e.g. accessing premium themes and live chat, additional storage space, etc. then you need to upgrade to a premium plan.
Project your brand and share content with your audience by creating and managing your YouTube Marketing Channel. Create multiple channels for brand accounts that vest control with multiple people. Cards (annotations) and Captions can help interact with users through crafty, captivating artwork and attractive thumbnails. Cards help to add interactive links to videos that aid in selling products or conducting surveys. Utilize captions to communicate within videos in numerous languages. Upload video content and edit videos inside YouTube’s built-in options after you have posted your file on YouTube. The playlist that you create must assist navigation to help users watch similar subject videos. Manage YouTube Creator studio (interface) and remain connected with your community through live streaming. Monetize your video content by signing into the YouTube partner program.
With Buzzsumo content research grow your business by creating a content marketing strategy. In the digital world, content is king. Find out the platforms that can serve your brands’ content marketing activities. BuzzSumo is designed to determine the type of content working now. Spy on your competitors and arrange your content to work jointly with influencers. Build the right relationships with influencers in your niche, audience, and competitors. Target those keywords for your business that attract meaningful visitors to your site on an ongoing basis. Find out the trending content and publish high-quality posts. Integrate BuzzSumo with your business to keep tabs on your marketing efforts. Research content and plan out your strategy for publishing content and expand your business. Format and repurpose your content to acquire backlinks.
A Website Audit can be a combination of different types of audits that covers your online presence. The goal of the audit must be to provide insights and recommendations based on the audit data. The principal purpose of a website audit is to detect how much traffic a site attracts and find ways to make improvements. Various factors are examined that are responsible for website ranking, identifying bottlenecks that impede your site performance from reaching its optimal potential. Based on these inspections actionable recommendations that help optimizing websites are recommended for reaching audit objectives. An online reputation audit finds out your brands’ positive and negative ratings as relating to reviews, likes, shares, comments, listings, etc. Reputation triggers online purchases as consumers want safety narratives while paying online. A security audit will indicate whether the website is vulnerable to security violations and has compromised sensitive information for both businesses and users.
Run a business page for your brand and enhance visibility. Get users to engage with your content to get results. SMBs and politicians can establish their brands on social media following best practices. Optimize your Facebook page and settings to get conversions with strategies. Integrate features such as Messenger, Events, and Facebook live. These features in Facebook for business promotion reach out to your communities. Create different types of posts and events and get likes and follows. Grow your audience through groups and automate using an autoresponder service. Develop a Facebook sales funnel and generate revenues by using boosts and Ads. Use data to continuously improve upon the performance of your Facebook page. The Facebook Business Manager manages your pages, ad accounts, catalogs, and pixels in one place. Achieve your business goals by getting new customers.
Make Crowdfunding work for your project by building a buzz about your product or service. Give your product more exposure by raising capital through the joint effort of well-wishers – friends, family, customers, or investors. The crowdfunding approach is essentially building communities online to reach a potential investor pool through crowdfunding platforms, social media, or email lists. Kickstarter and IndieGoGo are rewards-based crowdfunding platforms. Familiarise with other types such as donation-based, and equity crowdfunding. Know the components involved in creating a successful crowdfunding campaign that attracts new financial backers. Fulfill the financial objectives for your project and win supporters for raising funds. Video pitch plays an important role in your crowdfunding promotions for sharing ideas with a bigger audience. Get to know what works and what does not while sourcing monies from the crowd to fund your project. Your supporters are eager to learn about the funding of your project.
Use Quora for Business to gain visibility as top answers tend to have a viral effect. Quora ranks high in Google search. Become a credible writer on Quora as your work can feature in prime magazines such as Time, Forbes, etc. Top writers can earn a Quora badge which demonstrates authority in their respective domain of expertise. Make Money Online by employing different techniques in the Quora partner program to ask questions and get paid. Utilize Quora Q&A for business promotion or advancing your individual profile. Follow Quora Advertising best practices in your Marketing Strategy. Get to know the basics of advertising on Quora by setting up a campaign, ad sets, ads, and pixel – base & event. Further, optimize your ad campaigns & automate. By adding a Google Analytics campaign tag to your URL posts, answers, etc on Quora, you can track visits of Quora users on your site.
Schema SEO works to implement Structured Data with Schema and JSON-LD. Understand JSON-LD syntax and how to use it on your site? Create the markup for individual pages by using the Google Structured Data Testing Tool.Structured data [aka Semantic Search Marketing, schema.org markup] in Technical SEO is about metadata. Metadata is hidden to users but visible to search engines. It influences search results by producing rich snippets. These rich snippets contain additional information that attracts more users. Add Structured Data tags to communicate with search engines to provide a better understanding of your website. Apply Structured data to drive traffic to your website. An example is a Local SEO to summon products, prices, reviews, opening hours, etc. Find more information on rich snippets at <schema.org>. Plugins make it easy to add basic customized rich snippets to search listings.
Free and paid web traffic drive people to your website who seek the services you provide. Building a community can drive traffic to your website using social media marketing that creates brand awareness. Focusing on organic SEO, using email marketing, and influencer marketing can help boost internet traffic. The people who visit your website must engage with your site so that it results in conversions and finally customers. A free website traffic generator is Google My Business. Use paid traffic methods and test and track your advertising campaigns. Paid traffic sources include Instagram, LinkedIn, online advertising on Google, Bing, etc. Drive web traffic the right way and concentrate on quality users. Increased web traffic flow with decreasing conversions indicates that your website is not attracting relevant visitors. Adopt a mix of channels and strategies such as Blogging, and On-Page & Off-Page SEO to send visitors to your websites.
Familiarize yourself with the Keywords Spyfu interface and all its essential features. Leverage Spyfu SEO & PPC insights to draw an action plan of your SEO and design your campaigns. Keywords Spyfu provides a distinct advantage over competitors by searching their most profitable keywords, and Ads used in their Google Ads Campaign. Use the Spyfu application to workout SEO & PPC strategies for formulating a comprehensive marketing plan. Get a glimpse of your competitor’s organic traffic, paid traffic, backlinks, and more. View the Ads run by competitors with their chronological history for the search engine search terms for which they appear. Competing SMBs can simulate ads on the same keywords and hope to achieve identical results compared to that of large corporates that allocate expansive budgets to experiment with their diverse marketing strategies. Rank the keywords your competitors are optimizing on search engine results pages.