Google Analytics Segments

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Image-Google Analytics Segments

Google Analytics Segments is a subset of your data and concentrates on important users and sessions to perform in-depth analysis. It sticks to a particular data hierarchy and shows the segments that can be created. By default, you are in the All users segment. GA provides ample opportunities to segment users by grouping and comparing them. Many possibilities are available to differentiate users say based on Ad split testing by comparisons of Ads between a group of users, browser types, geography, traffic channels, etc. Segment presents insights across various reports in GA. To create a segment in any GA report, click the Ad segment tab located at the top of the screen. The list options include a segment that GA has created for you. After you have selected anyone from the list the changes will be highlighted in the graphical data allowing you to compare results.

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Screaming Frog

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Image-Screaming Frog

The Screaming Frog SEO Spider runs on your website and crawls website URLs to collect key elements to audit onsite technical SEO. Identify and evaluate an SEO crawl on your site using the Screaming Frog SEO Spider tool. The tool provides simple format reports for SEO evaluation of your site by locating ordinary issues such as duplicate content, broken elements on the page, etc. Check the response codes for your website by inspecting the Client Error (4XX) and Server Error (5XX) inside the response Code tab. It optimizes a website by analyzing on-site elements, such as page titles, meta descriptions, URL structure, images, etc. In the Directives tab, find information about the meta robots tag, canonical links, and rel=next/prev annotations. The SEO spider tool helps improve the performance of websites in search result pages. The tool finds broken links, generates XML sitemaps, crawls JavaScript websites, and a lot more.

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Pinterest Marketing

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Image – Pinterest Marketing

Setup Pinterest by filling your profile page and leverage Pinterest marketing to engage with other users. Get familiar with boards and pins and how to repin and comment. Add Pinterest to your website and create effective, engaging Pins and winning campaigns on Pinterest. Follow best practices and leverage Pinterest Marketing to promote Pins and engage with your audience. Go for a business account and use features like Rich Pins to set up boards and create Pins. Create an advertising campaign on Pinterest to target users based on interest, demographics, and keywords that they are searching for. An Ad Campaign in Pinterest gives rise to an audience that can be measured in Analytics. Pinterest Analytic tools can track your metrics and conversions to improve performance Promoted Pins on Pinterest foster brand recognition, website visits, and conversions. Create Pin-worthy content for your social media strategy.

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Yoast SEO

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Install and Activate the Yoast SEO plugin for WordPress. Yoast SEO key features include the snippet preview that shows how your post will look in search results. Content analysis furnishes info on the focus keyword, post length, meta description, etc. Create XML sitemaps and direct them to Google and Bing. Other features are Add Basic Schema, Social Integration to link SEO and Social Media, Multi-site compatibility, Breadcrumbs, Permalink cleanup, Edit robot.txt & .htaccess files, Head section cleanup, Import & export functionality, and more. Your Google Console account can be synchronized with the Yoast SEO plugin. Advanced options are available with the premium plugin. Boost your SEO with specialized plugins such as Video SEO for visibility in Google video search results, Local SEO for local search results, News SEO for optimizing your content for Google News, and Yoast WooCommerce SEO to find and buy products on your website.

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PHP Programming Basics

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Image-PHP Programming Basics

PHP is a server-side programming language. To parse PHP code set up a local environment such as XAMPP to run Apache server PHP on your local machine. Use MySQL database with PHP to build data-driven dynamic web pages. Know how algorithms work for data search and sorting, counting, etc. Construct a sturdy CMS with the most secure authentication. In PHP Programming Basics, embed PHP code into an HTML page and output dynamic text. Review the basics – PHP data types, such as variables, strings, and arrays. Different control structures in PHP, such as expressions and loops, give control over how the code executes. Even though PHP has many built-in functions, you can define your own custom functions. The code becomes reusable and helps prevent bugs. Interact with databases and build complicated reusable applications in PHP5 using PHP OOP. Develop secure PHP web applications by addressing issues to prevent attacks.

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Google Analytics Filters and Views

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Filters are used by Views to slice the data into smaller groups. Create a filter to exclusively see traffic for a specific subdomain or subdirectory. Set up a view for each subdomain to view your reports for each of them. Segment visitors in different ways by using filters. Filters are used for data preparation purposes and they alter your data. There is no way to undo the changes made by a filter. If you want to play safe for only altering your data temporarily, consider creating a segment. Ensure that in GA you have 3 different views – Master, Raw, and Test. Test your new filters in Google Analytics Filters and Views and ensure they are working correctly before applying them to your Master View. Normally filters require 24 hrs before it can be applied to your data. Filters apply only for forward data whereas past data remains unaffected.

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JavaScript Basics

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Image – JavaScript Basics

In JavaScript basics, understand how websites load and are grouped into three layers. The first layer is the website content with the HTML that wraps around it. Next comes the CSS which styles the HTML for presentation. The third interacts with HTML and CSS to change what the user can see and do inside a website. The first two layers load when the page loads. When and after the page is loading the third layer runs in the background continuously. JavaScript can make changes to a website without refreshing the browser. HTML & CSS cannot do everything but writing JavaScript helps to add features such as web forms, shopping carts, interactive maps, calendar, and more to your website. In programming, making decisions with the code is called Control flow. Work your way through the basics and get a grasp on Control Flow, Conditionals, Functions, and Arrays & Loops.

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Social Media Marketing

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Image-Social Media Marketing

Participation in social networks is possible through Social Media Marketing platforms. They allow businesses to connect and engage with their customers. Share your posts to improve visibility for your company. Entertainment, education, news updates, and marketing are all being carried out through social networking sites. Craft social media strategies and best practices for engagement with users. Use Facebook, Twitter, and Instagram to create brand awareness, generate sales, and build online communities. Multiply your reach with Facebook and YouTube Advertising. To connect with business professionals use the social network Linkedin. Social media is about visual storytelling and compelling images. Social Media users who attain a level of credibility in a specific niche and have a large following are called Influencers. Use analytics to show how social media can create value for your business.

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CSS Images

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Image – CSS Images

Use CSS Images to adjust borders, margins, and padding to highlight images and separating them from the neighboring text. Align images and have the text surround it. Move images, rotate, and insert them in non-rectangular frames. Add a background image and see the tile effect repeating horizontally and vertically. Add Responsive images that look great on a variety of screen sizes and devices. Solve problems associated with varying resolutions. Specify a set of images based on the pixel density of the display device. Find out how modern browser tools contribute to check how responsive designs work. Choose the ‘srcset’ and ‘size’ attributes. Browsers can then accurately select the correct image for devices. Also, use the attributes to make a responsive web design. The tools for making images and CSS must be supported with a constructive visual layout.

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Local SEO

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Image-Local SEO

Local SEO is a system of methods for obtaining online traffic from search engines based on location search by customers. Any business person, store, or supermarket, professionals like lawyers, doctors, dentists, etc having a physical address can benefit from local SEO. Data aggregators are systems for data mining that roll out information about businesses online. They collect and share business data with a host of sources, such as online listing platforms – Google, Yelp, Facebook, bingplaces.com, etc. Use reviews and testimonials to increase the visibility of your business on search engines for attracting more consumers. Citations are the NAP mentions that appear on the internet and need to be continuously managed on the web. Use Moz local for automated management of your listing. moz.com/local provides listing score info on local search for US & Canada. White Spark Local Citation Finder, Bright Local Citation Builder, etc are other citation tools that are worth checking.

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